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Google+ Local: a SoLoMo strategy is now a must for local businesses

Consumers are increasingly searching for products and businesses online. With the arrival of Google+ Local, a SoLoMo strategy appears like a must-have for local businesses to reach their target. What is SoLoMo? SoLoMo stands for SOcial, LOcal and MObile. It has emerged few years ago with the rise: of people searching for products online of the […]

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Your target uses Smartphones: have you considered using QR Codes?

Why using a QR Code? What is it? If you have a Smartphone, install an application like i-nigma and scan this image with it. No need to type the address, it redirects you quickly to Visual Link website. This is a QR Code: a Quick Response code. It is very popular in Japan and we believe it […]

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Recommendations: a powerful opportunity for local businesses

Better seize this opportunity to generate new leads! 76% of consumers regularly or occasionally use online reviews to choose a local business to use (Bazaarvoice survey).  For local businesses, recommendations are important to get new customers. If traditional word-of-mouth is still the most used recommendation method, online reviews are becoming more and more important… Hubspot stated that “52% […]

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“Generate more leads from your website today!” with Inbound Marketing

Would you like your clients to discover by themselves your business and your offer, and then contact you? This is Inbound Marketing. On the contrary of traditional marketing strategies, with Inbound Marketing the initiative comes from the client himself and not from the company. So you can deal with qualified leads who contacted you rather […]

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94% of companies use social media: How and Why?

 MBA Programs has just released an infographic showing how US companies give more and more consideration to social networks: 94% of them use social media! For most of them (85%), it gave them more visibility and almost 3/4 of them increased their traffic with as little as 6 hours a week spent on social networks. This […]

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Top 5 industries to go mobile: Restaurants are leading

“Nearly 20% of visits to a mobile-optimized website result in an immediate call to the business” (Dudamobile) We wrote 10 days ago an article about the opportunities for businesses to have a mobile website.  If your customers use Smartphones and you are not optimizing their experience, you may be losing opportunities. This seems even more true if […]

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