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Australia: The future of business is social, digital and mobile

Are you preparing well your business for the future? Optus “Future of Business” report is clear: social, digital and mobile are consumer trends that will stay and impact Australian businesses in the future. Have a look at some of the findings below and you will see how mobile and social media¬†usage is rising and totally […]

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Mobile usage is rising: How to embrace the opportunity?

Why go mobile? Lately, we have witnessed a real switch in Internet usage: smarphones and tablets have revolutionized how people go online. “Tablet computers will be used in 40 per cent of homes by next year as the time spent accessing mobile internet rises to more than four hours a week.” (The Australian, March 2012). […]

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Why Sell Online?

“Nearly 62 per cent of adult internet users in Australia purchased goods and services online in the six months to April 2011” according to ACMA research (E-commerce marketplace in Australia: Online shopping) E-Commerce is a real opportunity for businesses to grow their market, and it presents benefits for both the merchant and the consumer: Tuitear

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