Consumers are increasingly searching for products and businesses online. With the arrival of Google+ Local, a SoLoMo strategy appears like a must-have for local businesses to reach their target. What is SoLoMo? SoLoMo stands for SOcial, LOcal and MObile. It has emerged few years ago with the rise: of people searching for products online of the […]

Better seize this opportunity to generate new leads! 76% of consumers regularly or occasionally use online reviews to choose a local business to use (Bazaarvoice survey).  For local businesses, recommendations are important to get new customers. If traditional word-of-mouth is still the most used recommendation method, online reviews are becoming more and more important… Hubspot stated that “52% […]

“Nearly 20% of visits to a mobile-optimized website result in an immediate call to the business” (Dudamobile) We wrote 10 days ago an article about the opportunities for businesses to have a mobile website.  If your customers use Smartphones and you are not optimizing their experience, you may be losing opportunities. This seems even more true if […]