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Company Website Development: 2. Identify your target

Do you need to have your company website developed?

You are building your business website to please your target, not to please your business itself so make sure you identify it.

This article is part of the Company Website Development Kit.

Why you should identify a target

Internet has no limit: if you do not target, you could get lost and minimize your impact. Your target is part of your strategy and it will lead you to make decisions about your design and your content. In line with your goal, it is what you based your website on. You can have the same target than for your offline business activity, but it can also be slightly different. However, as your website is part of your global strategy, it must be consistent.

Find your target

To find your target, you can ask yourself some questions about your business and your online project: What are the benefits of your website? Who can be interested in your offer? Do you have competitors online?

Make sure you offer additional values and benefits to attract your target and compete. Targeting a niche is a real opportunity. But targeting a too small market that will not bring profits to your business or targeting a market too difficult to penetrate are mistakes to avoid.

Define your target

Defining well your target is important when you are planning a marketing action. It will be a base for your strategy.

Do a segmentation:

  • Demographic: age, gender, income, marital status, profession…
  • Geographic
  • Psychographic: interests, behaviours…

You should also learn about your target and do research to better understand your target’s needs, behaviour, expectations… You must understand how your target uses the web and how they go online to suit their expectation and offer a website that is compatible with their behavior and level of usage.


Now that you know who you are targeting, you may want to have a look back at your goal and objectives to check the consistency of your strategy. It is also time to choose a domain name and register it, the topic of next week’s article!

At Visual Link, we have expertise in designing and building websites. Send us an email or give us a call on 02 9565 2884, we will be happy to help you with your project!