RSS
You are here: Home >Archive for the ‘Strategy’ Category

The difference between Brand, Identity and Logo – Marketing

Do you know the difference between your brand, your identity and your logo? They all build the image of your company or your product / service. But they have different roles in your strategy. To sum up: A brand is the image that customers perceive that create an emotional and unique link and a relation […]

Tags: , , ,

  • Digg
  • Del.icio.us
  • StumbleUpon
  • Reddit
  • Twitter
  • RSS

Company Website Development: 1. Find out your goal and objectives

Do you need to have your company website developed? Finding out your goal and your objectives is a key strategic stage to start with. This article is part of the Company Website Development Kit. Find out your strategic goal Establishing an online presence is a must for today’s fast moving business. But this is not […]

Tags: , ,

  • Digg
  • Del.icio.us
  • StumbleUpon
  • Reddit
  • Twitter
  • RSS

Need a strategy? Run a SWOT analysis! (Marketing tool)

Don’t know where to start to develop your company or your project? The SWOT analysis is a perfect tool to analyse your project and its environment to make better decisions regarding your strategy. It can be applied to many different objectives around developing a company or a project, whether it is the launch of a […]

Tags: , ,

  • Digg
  • Del.icio.us
  • StumbleUpon
  • Reddit
  • Twitter
  • RSS

Google+ Local: a SoLoMo strategy is now a must for local businesses

Consumers are increasingly searching for products and businesses online. With the arrival of Google+ Local, a SoLoMo strategy appears like a must-have for local businesses to reach their target. What is SoLoMo? SoLoMo stands for SOcial, LOcal and MObile. It has emerged few years ago with the rise: of people searching for products online of the […]

Tags: , , , , , , , ,

  • Digg
  • Del.icio.us
  • StumbleUpon
  • Reddit
  • Twitter
  • RSS

The CMO Guide to Inbound Marketing – Marketing tips

We wrote earlier about how Inbound Marketing can help you generate more leads with a process of 6 different steps. We found this infographic from Marketo about the concept of inbound marketing very informative for additional information. It insists on  the advantages of inbound marketing and the long-term vision it implies, but it also deals with […]

Tags: , , ,

  • Digg
  • Del.icio.us
  • StumbleUpon
  • Reddit
  • Twitter
  • RSS

Recommendations: a powerful opportunity for local businesses

Better seize this opportunity to generate new leads! 76% of consumers regularly or occasionally use online reviews to choose a local business to use (Bazaarvoice survey).  For local businesses, recommendations are important to get new customers. If traditional word-of-mouth is still the most used recommendation method, online reviews are becoming more and more important… Hubspot stated that “52% […]

Tags: , , , ,

  • Digg
  • Del.icio.us
  • StumbleUpon
  • Reddit
  • Twitter
  • RSS