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The CMO Guide to Inbound Marketing – Marketing tips

We wrote earlier about how Inbound Marketing can help you generate more leads with a process of 6 different steps. We found this infographic from Marketo about the concept of inbound marketing very informative for additional information.

It insists on  the advantages of inbound marketing and the long-term vision it implies, but it also deals with the limitations of the method. It states that CMO should invest resources to provide relevant and quality content: this is a key of success for an inbound marketing strategy to attract customers.