The CMO Guide to Inbound Marketing – Marketing tips
We wrote earlier about how Inbound Marketing can help you generate more leads with a process of 6 different steps. We found this infographic from Marketo about the concept of inbound marketing very informative for additional information.
It insists on the advantages of inbound marketing and the long-term vision it implies, but it also deals with the limitations of the method. It states that CMO should invest resources to provide relevant and quality content: this is a key of success for an inbound marketing strategy to attract customers.
