Why Sell Online?
“Nearly 62 per cent of adult internet users in Australia purchased goods and services online in the six months to April 2011”
according to ACMA research (E-commerce marketplace in Australia: Online shopping)
E-Commerce is a real opportunity for businesses to grow their market, and it presents benefits for both the merchant and the consumer:
Benefits of ecommerce for merchants:
• Increased Market Reach through e-business
• More Customers Driven to Existing Channels • Improved Customer Service • Enhanced Market Research • Reduced Costs through Shopping Carts • Mass Customization of ecommerce software and products • Development of One-to-One Marketing Relationships • Value-Added E-commerce Applications |
Benefits of ecommerce for consumers:
• Convenience of e-business
• Price Competition • Ecommerce Shopping Carts allow better Selection • Customization of Products Catered to Online Consumers • Information and Education of E-commerce and Purchasing Online • Entertainment of e-Business • Customer Service Level |