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The difference between Brand, Identity and Logo – Marketing

Do you know the difference between your brand, your identity and your logo? They all build the image of your company or your product / service. But they have different roles in your strategy. To sum up: A brand is the image that customers perceive that create an emotional and unique link and a relation […]

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Company Website Development: 1. Find out your goal and objectives

Do you need to have your company website developed? Finding out your goal and your objectives is a key strategic stage to start with. This article is part of the Company Website Development Kit. Find out your strategic goal Establishing an online presence is a must for today‚Äôs fast moving business. But this is not […]

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Need a strategy? Run a SWOT analysis! (Marketing tool)

Don’t know where to start to develop your company or your project? The SWOT analysis is a perfect tool to analyse your project and its environment to make better decisions regarding your strategy. It can be applied to many different objectives around developing a company or a project, whether it is the launch of a […]

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