Do you want to make a great first impression with your logo?

Your logo is the quickest and simplest way for your customer to identify your brand. Make sure it focuses on the image you want to deliver to them.

Your logo is a very valuable tool for your business and to support your business, it has to deliver the right message and image to your customer. There is a process you can follow to get the right logo for your company.

Do research

Before creating your logo, you must first do research about your target marketing and your industry. It is important to know your customers as your logo is made for them to recognize you, and also to know your competitors as your logo is made for you to differentiate from them. Your logo will give you a place in your industry.

Do a brief

This is the document that you will use to explain what you want to the designer so he can fully understand your company and create a logo that represent it well according to your requirements.

Give information about your company: your vision, your values, your objectives. You can also put ideas and concepts you have in mind.

The least your brief must specify:

• Your target market
• Your brand position
• How you will use your logo (online, on the products, for advertising… specify the sizes)

Consider simplicity

The most effective logos to memorize are the ones that are the simplest.

At Visual Link, we have many years of experience in Branding, Strategy and Graphic Design. We can help you build your brand and develop your brand awareness, and also design and deliver all your communication needs.  Contact us now by email or call us on 02 9565 2884!