Better seize this opportunity to generate new leads!

76% of consumers regularly or occasionally use online reviews to choose a local business to use (Bazaarvoice survey). 

For local businesses, recommendations are important to get new customers. If traditional word-of-mouth is still the most used recommendation method, online reviews are becoming more and more important… Hubspot stated that “52% of consumers trust online reviews just as much as personal recommendations” and Bazaarvoice stated that 51% of people consider user-generated content more important than their relatives’ opinions.

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Would you like Google itself to be your SEO Consultant?

Google has just released a video with the basics  to increase your ranking in Search Engines results, as if they were a consultant for your small business or startup.

They mention the importance of having a strategy, a SEO optimized website design and SEO optimized content, of using analytics and the power of social media. [Read More]

Would you like your clients to discover by themselves your business and your offer, and then contact you?

This is Inbound Marketing.

On the contrary of traditional marketing strategies, with Inbound Marketing the initiative comes from the client himself and not from the company. So you can deal with qualified leads who contacted you rather than trying to reach a cold target.

If this idea sounds perfect, it does not come easily and of course it still requires efforts from your side! The key elements for Inbound Marketing? Have a Content Marketing Strategy so you provide interesting and relevant content that will attract your target, optimize your website to convert your visitors and use social media.

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 MBA Programs has just released an infographic showing how US companies give more and more consideration to social networks: 94% of them use social media!

For most of them (85%), it gave them more visibility and almost 3/4 of them increased their traffic with as little as 6 hours a week spent on social networks. This is not surprising: companies are meeting with their target where their target actually is! [Read More]

“Nearly 20% of visits to a mobile-optimized website result in an immediate call to the business” (Dudamobile)

We wrote 10 days ago an article about the opportunities for businesses to have a mobile website.  If your customers use Smartphones and you are not optimizing their experience, you may be losing opportunities.

This seems even more true if you are targeting local customers or in the tourism industry: people make mobile search with geolocalization and seek immediate results.

This infographic from shows the industries that are the early adopters in having a mobile website. These statistics are from the US market and we have not found their methodology, but we believe the trend presented is interesting.

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Why go mobile?

Lately, we have witnessed a real switch in Internet usage: smarphones and tablets have revolutionized how people go online.

“Tablet computers will be used in 40 per cent of homes by next year as the time spent accessing mobile internet rises to more than four hours a week.” (The Australian, March 2012).

“Google Australia has released data showing a dramatic 220 per cent increase in retail queries via mobiles year over year. (…) One quarter of all Christmas shopping-related Google searches in 2011 came from mobiles” (Sydney Morning Herald).

Having more than a desktop website is an opportunity for businesses. Is your website mobile-friendly? Make sure you are not ignoring a part of your target!

We have compiled useful information to help you realizing how mobile is important for your business.

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