Do you want to make a great first impression with your logo?

Your logo is the quickest and simplest way for your customer to identify your brand. Make sure it focuses on the image you want to deliver to them.

Your logo is a very valuable tool for your business and to support your business, it has to deliver the right message and image to your customer. There is a process you can follow to get the right logo for your company.

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Video is one of the fastest-growing content types on the Internet.

Using videos on your ecommerce website can increase your sales.

This article is part of the ECommerce Improvement Kit.

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Optimizing your website for mobile usage is not only a matter of size!

Consumer behaviour on mobile device differs from “classic” website: adapting the content and the user experience is a key of success.

Mobile usage is growing and it has become a real stake for businesses to adapt to it. Optimizing your website for mobile browsing is the first step. If Responsive Webdesign is a great technique that allows your website to automatically and dynamically adapt to the different screen sizes (computers, phones and tablets), you will have to look a bit further to really take advantage of the mobile optimization. Indeed, on top of the device itself, consumer behaviour while using this device is to take into consideration. [Read More]

Do you need to have your business website developed?

Your website content will attract your visitors: define it correctly.

This article is part of the Company Website Development Kit.

How to define content?

You have previously defined the goal of your website. You have also identified your target. You content must use this critical information and focus on them: it has to be created to attract visitors to your website and deliver your goal. [Read More]

Are you using the right colours for your identity and design?

Colour is a critical element to impact your customers and give a first impression.

When you are building your corporate or brand identity, creating your logo, your website design or any graphic that will support your image and convey a message, you wonder how your clients will perceive your message. The first impression is very important and studies have proven that colours impact a lot the subconscious judgment and play a significant role in brand recognition. Colours must be defined wisely and you can use colour psychology for this. [Read More]

Are QR Code going to be a real opportunity for businesses?

According to Comscore report, the number of smartphone users who scanned a QR code increased by 96% in one year in Europe.

Your target uses Smartphones: have you considered using QR Codes? We talked early in this blog about QR codes, what it is and how they can be used. The question remaining was actually are they going to be used. The study reveals there is a real business opportunity with QR Codes. [Read More]