Do you need to have your company website developed?

Your domain name is the identity of your website and how it will be referred to.

This article is part of the Company Website Development Kit.

Characteristics of your domain name

It is ideally made of your business or brand name. You can also choose to go with keywords of your activity, but this is not was Google will prefer.

It must be easy to spell and to memorize. So short domain names are the best, or a name that has a meaning. [Read More]

Search engines are evolving, and social results may be the next step

… confirming the importance of investing in social networks and connecting online with your target. [Read More]

Do you want to increase conversion on your e-commerce website?

Delivery is a service you must consider carefully as it impacts consumers’ choice to purchase online.

This article is part of the ECommerce Improvement Kit.

These findings from Australia Post (Delivering To Your Customers: What do they really want?) shows that consumers have expectations about delivery when they purchase online: “94% of online shoppers prefer a choice of delivery options to trade off price and speed depending on needs (Stress Free Shopping Campaign Effectiveness Survey)”.

Working on improving Delivery is an opportunity for e-commerce websites in Australia. Here are some advice:

[Read More]

Do you need to have your company website developed?

You are building your business website to please your target, not to please your business itself so make sure you identify it.

This article is part of the Company Website Development Kit.

Why you should identify a target [Read More]

What is currently going on with natural SEO?

On the contrary of traditional advertisement, Internet has the advantage to be accessible to any type of business for any budget. With Search Engine researches totally becoming a habit for consumers, a good ranking in Google is definitely a key of success for businesses.

Here are some facts we can observe about the current evolution of natural SEO and we believe knowing them is the first step towards a better ranking!

[Read More]

Do you know the difference between your brand, your identity and your logo?

They all build the image of your company or your product / service. But they have different roles in your strategy.

To sum up:

A brand is the image that customers perceive that create an emotional and unique link and a relation with the company / product / service as a whole.

An identity is made of the visual aspects that are part of the brand.

A logo is a way to identify the company / product / service is a very simple way, with a symbol or an icon.

These notions are a key of success for your company / product image as it is the base of your communication: they are the tools to build brand awareness. It is very important to be consistent in your visual image and in your messages, whatever the format of communication you are using. They must all convey the same ideas and meanings. [Read More]