How to turn your idea into profit: market your mobile app
Turning your app into profit is not only about developing a great idea! You need to market it. For your app to be successful, you of course need to provide great content that users will like. There are millions of other applications in the app store so even if offering a good idea is a key of success, […]
Google+ Local: a SoLoMo strategy is now a must for local businesses
Consumers are increasingly searching for products and businesses online. With the arrival of Google+ Local, a SoLoMo strategy appears like a must-have for local businesses to reach their target. What is SoLoMo? SoLoMo stands for SOcial, LOcal and MObile. It has emerged few years ago with the rise: of people searching for products online of the […]
Your target uses Smartphones: have you considered using QR Codes?
Why using a QR Code? What is it? If you have a Smartphone, install an application like i-nigma and scan this image with it. No need to type the address, it redirects you quickly to Visual Link website. This is a QR Code: a Quick Response code. It is very popular in Japan and we believe it […]
The CMO Guide to Inbound Marketing – Marketing tips
We wrote earlier about how Inbound Marketing can help you generate more leads with a process of 6 different steps. We found this infographic from Marketo about the concept of inbound marketing very informative for additional information. It insists on the advantages of inbound marketing and the long-term vision it implies, but it also deals with […]
Recommendations: a powerful opportunity for local businesses
Better seize this opportunity to generate new leads! 76% of consumers regularly or occasionally use online reviews to choose a local business to use (Bazaarvoice survey). For local businesses, recommendations are important to get new customers. If traditional word-of-mouth is still the most used recommendation method, online reviews are becoming more and more important… Hubspot stated that “52% […]